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Linda Morand

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LOST ICONIC IMAGES OF TOP MODELS

SPEAK OF THE CULTURE AND ETHOS OF THE 1960's and 70's.

 

Five years ago, I Googled many of the top models of the Sixties. There was nothing about them! Most of them had no footprint on the web. In the 21st Century  if a company or even a person does not have a web presence they are often overlooked in history. I said to myself," Why shouldn't there be a website about the great fashion models of the past?"   So I put one up.  Now I have rediscovered over 500 models who had been forgotten by modern generations, although their images live in the hearts of Baby Boomers.

 

Linda Morand  Founder of miniMadMOD60s AND SUPERMODELS HALL OF FAME.COM

Q: You have spearheaded a Research Project which has brought thousands of lost images to light. What inspired you to do this.

About three years ago, I was toying with the idea of making a video about facial exercise and putting it on an infomercial.  I was working on a business plan and was advised to mention that I had been a top model for awhile in the Sixties. I had appeared in many innovative styles and was a muse to Pierre Cardin. Most of this was only documented in magazines which had become increasingly rare and expensive to obtain, so there was not much reference to my body of work. 

After receiving my proposal, the investor did a Google search on me. Nothing came up but two walk-ons I had in a few movies, mostly just for fun because I knew the directors. He actually said that for a top model there was nothing at all about me on the web. It was almost embarrassing.   Luckily I had my yellowing tearsheets, to prove that I was telling the truth.

Later I did a search for my own name and saw that he was right right!  There was nothing but a bit part I had done in an Italian B movie! There were some very nice publicity photos for sale which I was glad to find. But where was my Mademoiselle cover, my pages in Italian Vogue or Vogue Paris? 

All was lost, all those  national ads, all those trips to exotic places, fabulous clothes, hair and make-up. Then I Googled many of the top models of the Sixties.  There was nothing about them either! Most of them had no footprint on the web at all, even though in their day they had been sought after international beauties, appearing in major cosmetic campaigns, on magazine covers and in fashion ads.

How did miniMadMOD60s get started?
"As I looked through my scrapbooks and the loose magazine pages I noticed that they were getting fragile with age. Many were missing.  I thought about having them scanned and put onto a CD so that I could preserve them. But it got me to thinking.  Why shouldn't there be a website about the great models of the Sixties, Seventies and before?  These girls who were all over the covers of Vogue and Bazaar and doing ten page spreads inside. If there had been a web then, they would all have been all over the Internet."

"Each picture was a wonderful creative efforts on the part of photographers, models, stylists, editors beauty artists. I  could remember it all so vividly.  Not my own career which was sporadic as I often booked out for months at a time to pursue my education and languages. During my travels I knew who every model was on the pages of the magazines. I especially enjoyed Willy van Rooy, Kecia Nyman.and Margrit Ramme's pictures. There was nothing about these super star fashion model on the web yet. I wanted to do something about that. So I began to attract a team of like minded individuals.  Read more..

 

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